Job Description
Join our dynamic corporate team as Marketing Director and lead strategic initiatives to drive brand growth in California's Central Valley. We're seeking a visionary leader to oversee integrated marketing campaigns, digital transformation, and cross-functional team collaboration. This high-impact role offers competitive compensation and the opportunity to shape our corporate identity in a rapidly expanding market.
Responsibilities
- Develop and execute comprehensive corporate marketing strategies aligned with business objectives
- Lead digital transformation initiatives including SEO/SEM optimization and content marketing
- Manage $2M+ annual marketing budget with ROI-focused performance tracking
- Spearhead B2B client acquisition campaigns across enterprise sectors
- Oversee 8-person marketing team with performance coaching and development
- Analyze market trends and competitor landscape to identify growth opportunities
- Coordinate with C-suite executives on corporate messaging and brand positioning
Qualifications
- 10+ years progressive marketing experience with 5+ in corporate leadership roles
- Proven track record of managing multi-channel campaigns in B2B environments
- Advanced proficiency in marketing automation platforms (Marketo, HubSpot)
- Expertise in data analytics tools (Google Analytics, Tableau)
- Strong strategic planning and P&L management experience
- MBA or relevant master's degree preferred
- Experience in Fresno or Central Valley market highly desirable