Job Description
Join our dynamic corporate team at Tampa Bay Innovations as a Part-Time Marketing Specialist. We're seeking a creative professional to drive brand awareness and engagement in the Tampa Bay area. This flexible role offers competitive compensation and the opportunity to work with industry leaders in a supportive environment. Perfect for candidates seeking work-life balance while making a significant impact.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze market trends and consumer insights to optimize campaign performance
- Manage social media channels and create compelling content
- Collaborate with sales teams to align marketing strategies with business goals
- Track KPIs and generate comprehensive performance reports
- Coordinate with external vendors and agencies for campaign execution
- Assist in budget planning and expense tracking for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of corporate marketing experience
- Proficiency in Google Analytics, SEO/SEM tools, and social media platforms
- Strong analytical skills with data-driven decision-making ability
- Exceptional written and verbal communication skills
- Ability to manage multiple projects with competing deadlines
- Experience with marketing automation software (HubSpot, Marketo preferred)
- Portfolio demonstrating successful campaign results