Job Description
Join our dynamic marketing team at Bluegrass Innovations Group and launch your corporate career in Louisville's thriving business district. We're seeking a motivated Marketing Associate to support our brand expansion initiatives through innovative digital campaigns and data-driven strategies. This role offers comprehensive training, mentorship from industry leaders, and clear pathways for growth within our Fortune 500 partner network. Enjoy modern office amenities, flexible scheduling options, and competitive benefits including health insurance and retirement plans.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and web platforms
- Analyze campaign performance metrics using Google Analytics and Adobe Analytics
- Assist in developing quarterly marketing strategies aligned with business objectives
- Create compelling content including blog posts, infographics, and video scripts
- Coordinate with design teams for promotional material production
- Manage CRM database for lead generation and customer segmentation
- Prepare monthly performance reports with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 0-2 years professional experience (internships/co-ops acceptable)
- Proficiency in Microsoft Office Suite and Google Workspace
- Basic understanding of SEO/SEM principles and social media algorithms
- Strong analytical skills with attention to detail
- Excellent written and verbal communication abilities
- Ability to manage multiple projects with competing deadlines
- Portfolio demonstrating creative marketing projects preferred