Job Description
Join our dynamic corporate team as a Part-Time Marketing Specialist! Innovate Solutions Group is seeking a creative professional to drive brand awareness and engagement in Charlotte's thriving business district. This flexible role (20-25 hours/week) offers competitive compensation and the opportunity to work with Fortune 500 clients. You'll collaborate with cross-functional teams to execute data-driven campaigns while maintaining our premium brand presence. Perfect for experienced marketers seeking work-life balance without sacrificing impact.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze market trends and consumer data to optimize campaign performance
- Manage corporate social media channels with engaging B2B content
- Coordinate with design teams for collateral creation and brand consistency
- Track KPIs and generate performance reports for executive stakeholders
- Support event planning and corporate partnership activations
- Maintain CRM database for lead nurturing and segmentation
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of B2B marketing experience in corporate environment
- Proficiency in Google Analytics, HubSpot, and Adobe Creative Suite
- Exceptional written communication and presentation skills
- Proven ability to manage multiple projects with competing deadlines
- Strong understanding of SEO/SEM principles and marketing automation
- Portfolio demonstrating successful campaign execution