Job Description
Join Our Dynamic Team in Wichita, KS!
Heartland Innovations Corp is seeking a driven and creative Part-Time Digital Marketing Specialist to join our corporate headquarters. If you are passionate about digital storytelling and possess a keen analytical mind, this is the perfect opportunity to make an impact within a growing organization while enjoying a flexible schedule.
In this role, you will support our marketing initiatives, ensuring our brand voice resonates with our audience across all digital channels. We value creativity, autonomy, and professional growth, making this an ideal position for those looking to bridge the gap between corporate strategy and hands-on execution.
Why Apply?
- Flexible Part-Time Schedule (15-20 hours/week)
- Competitive Hourly Rate ($20-$25/hr)
- Opportunity for Growth within the Corporate Sector
- Modern Work Environment in Downtown Wichita
Responsibilities
- Content Strategy: Develop and curate high-quality blog posts, articles, and web copy that align with SEO best practices and brand guidelines.
- Social Media Management: Manage daily posting across LinkedIn, Twitter, and Facebook, engaging with followers and growing our community presence.
- Analytics & Reporting: Monitor website traffic and campaign performance using Google Analytics; generate weekly reports to track key performance indicators (KPIs).
- Email Marketing: Assist in the design and distribution of monthly newsletters to our client database, ensuring high open and click-through rates.
- Market Research: Conduct competitive analysis to identify industry trends and new opportunities for business development.
- Campaign Coordination: Support the execution of digital ad campaigns, including A/B testing and budget management.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Experience: 1-2 years of experience in digital marketing, content creation, or a similar corporate role.
- Technical Proficiency: Strong working knowledge of WordPress, Google Analytics, and social media management tools.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
- Time Management: Ability to manage multiple tasks and deadlines efficiently in a part-time capacity.
- Software Skills: Familiarity with basic graphic design software (Canva, Adobe Creative Suite) is a plus.