Job Description
Join our dynamic marketing team at Innovate Solutions Inc., a leading digital transformation firm in Charlotte's thriving tech corridor. We seek a creative and analytical Part-Time Marketing Coordinator to drive brand awareness and campaign execution across digital platforms. This flexible 25-hour/week role offers competitive compensation, hybrid work options, and opportunities for professional growth in a collaborative environment.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics using tools like Google Analytics and HubSpot
- Create engaging content including blog posts, social media graphics, and email newsletters
- Coordinate with sales and product teams to align marketing initiatives with business goals
- Manage vendor relationships and marketing budget allocations
- Monitor industry trends and competitor activities to inform strategy
- Assist in planning and executing virtual and in-person marketing events
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in digital marketing or content creation
- Proficiency in marketing automation tools (HubSpot, Mailchimp) and analytics platforms
- Strong written and verbal communication skills with attention to detail
- Experience with graphic design software (Canva, Adobe Creative Suite)
- Ability to manage multiple projects with competing deadlines
- Portfolio demonstrating successful marketing campaigns
- Valid North Carolina driver's license for occasional local event support