Job Description
Join Innovate Solutions Inc., a dynamic Boston-based tech firm, as a Part-Time Marketing Coordinator. We're seeking a creative professional to drive our digital marketing initiatives while enjoying a flexible schedule in the heart of Boston's Financial District. This hybrid role offers the perfect blend of autonomy and collaboration, allowing you to make an impact without a full-time commitment.
Our ideal candidate will thrive in a fast-paced environment and bring fresh ideas to our growing brand. You'll work closely with our marketing team to develop campaigns that resonate with our B2B audience, all while gaining exposure to cutting-edge marketing technologies and strategies.
Responsibilities
- Develop and execute digital marketing campaigns across email, social media, and content platforms
- Manage company social media channels, creating engaging content and analyzing performance metrics
- Assist in creating marketing collateral including blog posts, whitepapers, and case studies
- Monitor industry trends and competitor activities to identify new opportunities
- Coordinate with sales team to align marketing initiatives with business objectives
- Track campaign performance using analytics tools and prepare monthly reports
- Support SEO efforts through keyword research and content optimization
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of professional marketing experience with digital focus
- Proficiency in marketing automation tools (HubSpot, Marketo) and analytics platforms
- Exceptional written and verbal communication skills
- Strong project management abilities with attention to detail
- Experience creating content for B2B audiences
- Basic knowledge of HTML/CSS and SEO best practices
- Ability to work independently with minimal supervision