Job Description
Join Innovate Corp's dynamic marketing team as a Part-Time Marketing Specialist in Minneapolis. We're seeking a creative professional to drive brand awareness and digital engagement in a flexible, corporate environment. Enjoy competitive pay, modern amenities, and the opportunity to work with Fortune 500 clients while maintaining work-life balance.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage social media channels and content calendar for brand consistency
- Collaborate with design team to create compelling marketing assets
- Track KPIs and prepare monthly performance reports for stakeholders
- Coordinate with sales team to align marketing initiatives with business goals
- Conduct A/B testing on landing pages and email campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing with proven ROI
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Exceptional written communication and project management skills
- Experience managing social media for B2B brands
- Strong analytical mindset with data-driven decision-making ability
- Ability to work independently with minimal supervision
- Portfolio demonstrating successful marketing campaigns