Job Description
Join our dynamic marketing team at InnovateTech Solutions, a leader in digital transformation. We're seeking a strategic Senior Marketing Manager to drive brand growth in San Diego's thriving tech corridor. This pivotal role combines data-driven decision-making with creative leadership to elevate our market presence. You'll collaborate with cross-functional teams to craft compelling narratives that resonate with our B2B audience while optimizing multi-channel campaigns. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in a collaborative environment.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives
- Lead digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze market trends and competitor activities to identify growth opportunities
- Manage $2M+ annual marketing budget with ROI-driven allocation
- Mentor junior marketing professionals and foster team development
- Collaborate with product teams to launch innovative go-to-market initiatives
- Present performance metrics to executive leadership quarterly
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ in leadership roles
- Proven track record of driving measurable revenue growth in B2B tech
- Expertise in marketing automation tools (Marketo, HubSpot) and analytics platforms
- Strong project management skills with PMP certification a plus
- Exceptional communication abilities with executive presentation experience
- Proficiency in A/B testing and conversion rate optimization