Job Description
Join Central Valley Innovations as our Senior Marketing Manager and lead transformative brand strategies in California's dynamic Central Valley. We're seeking a visionary marketing leader to drive our corporate growth through innovative digital campaigns, market expansion initiatives, and cross-functional team leadership. This role offers the opportunity to shape our corporate identity while making a tangible impact in Fresno's thriving business landscape.
As a key member of our executive team, you'll develop comprehensive marketing roadmaps, analyze market trends, and optimize ROI across all channels. We offer competitive benefits, professional development opportunities, and a collaborative work environment in Fresno's premier business district.
Responsibilities
- Develop and execute integrated marketing strategies across digital, print, and event platforms
- Lead cross-functional teams to achieve quarterly KPIs and revenue targets
- Analyze market data and consumer insights to identify growth opportunities
- Manage $2M+ annual marketing budget with ROI optimization focus
- Oversee brand management and corporate communications initiatives
- Collaborate with sales teams to align marketing efforts with sales objectives
- Implement A/B testing frameworks for campaign optimization
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ years in leadership
- Proven track record of developing B2B marketing campaigns in corporate environments
- Advanced proficiency in marketing analytics tools (Google Analytics, HubSpot)
- Strong strategic planning and budget management expertise
- Exceptional presentation skills with executive experience
- Knowledge of Fresno market dynamics and California business landscape
- Professional certification (e.g., PMP, Google Ads) highly valued