Job Description
Are you a search engine optimization expert with a passion for data-driven growth? Vertex Innovations is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will bridge the gap between creative content and technical execution, driving high-value traffic to our flagship platforms.
We are looking for someone who doesn't just follow algorithm updates but anticipates them. You will work closely with our engineering and content teams to implement scalable SEO strategies that position us as an industry leader.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve crawlability, indexing, and site architecture issues.
- Develop and execute high-impact content strategies that align with user intent and keyword opportunities.
- Lead link-building campaigns and manage digital PR initiatives to build domain authority.
- Monitor keyword rankings, organic traffic trends, and conversion rates using Google Analytics and Search Console.
- Collaborate with web developers to implement schema markup, structured data, and performance optimizations.
- Stay ahead of industry trends, including AI integration in search, to keep our strategies future-proof.
Qualifications
- 5+ years of proven experience in SEO, with a strong focus on technical SEO and organic growth.
- Deep understanding of Google’s core ranking factors and latest algorithm updates.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Experience with SQL or Python for data analysis is a strong plus.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Excellent analytical skills with the ability to translate data into actionable business insights.