Job Description
We are seeking a results-driven Senior SEO Specialist to join Apex Digital Systems and lead our organic growth initiatives. In this pivotal role, you will bridge the gap between technical engineering and creative content strategy to elevate our digital footprint. If you are passionate about data analytics, algorithm updates, and driving measurable ROI, we want to meet you.
As a key member of our marketing team, you will be responsible for optimizing our web presence to achieve top rankings and increase qualified traffic. You will work closely with developers, content creators, and data analysts to ensure a holistic approach to search engine optimization.
Responsibilities
- Technical SEO Auditing: Conduct comprehensive site audits to identify crawl errors, indexation issues, and opportunities for technical improvement.
- Keyword Strategy: Research, analyze, and prioritize high-value keywords to drive organic traffic growth and align with business goals.
- On-Page Optimization: Collaborate with content teams to optimize meta tags, headers, and body copy for maximum search engine visibility.
- Link Building: Develop and execute a white-hat link-building strategy to enhance domain authority and referral traffic.
- Performance Analysis: Monitor key performance indicators (KPIs) using tools like Google Analytics and Search Console to report on ROI and organic growth trends.
- Content Strategy: Advise on content gaps and opportunities to ensure our assets remain competitive and relevant.
- Competitor Analysis: Monitor competitor strategies and industry trends to stay ahead of algorithm updates and market shifts.
Qualifications
- Education: Bachelor’s degree in Marketing, Computer Science, English, or a related field.
- Experience: 5+ years of proven experience in SEO, with a track record of improving organic rankings for major brands.
- Technical Skills: Deep understanding of HTML, CSS, JavaScript, and site architecture principles.
- Tool Proficiency: Advanced knowledge of Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Analytics 4.
- Communication: Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Analytics: Strong analytical mindset with the ability to interpret data and derive actionable insights.
- Certifications: Google Analytics, Google Ads, or SEO certifications are highly preferred.