Job Description
Join the Decentralized Revolution
MetaChain Labs is a leading force in the blockchain infrastructure space, building the next generation of decentralized applications. We are seeking a high-performance Web3 SEO Specialist to drive organic traffic and brand visibility for our suite of DeFi protocols and NFT marketplaces.
In this role, you will bridge the gap between traditional search engine optimization and the unique technical challenges of the blockchain ecosystem. You will optimize for both users and bots, ensuring our products are discoverable in an increasingly competitive digital landscape.
Why Join Us?
- Work with cutting-edge blockchain technology and a world-class engineering team.
- Competitive compensation and equity packages.
- Flexible remote-first culture with a presence in the heart of SF.
Responsibilities
- Conduct comprehensive technical SEO audits for dApps, smart contracts, and white-label solutions to identify and resolve indexing and crawling issues.
- Develop and execute link-building strategies specifically tailored to the Web3 ecosystem, including guest posting on crypto news outlets and collaborating with industry influencers.
- Optimize on-page elements, metadata, and content architecture to rank for high-intent keywords in DeFi, Crypto, and Web3 technology.
- Monitor search engine algorithm updates and proactively adjust strategies to maintain and improve organic rankings.
- Collaborate with developers to implement structured data (Schema.org) and improve Core Web Vitals for optimal user experience.
- Analyze organic traffic data and user behavior to drive content strategy and product development decisions.
Qualifications
- 3+ years of professional experience in SEO, with a proven track record of ranking high-value technical keywords.
- Strong understanding of blockchain technology, DeFi, and the Web3 landscape.
- Proficiency in HTML, CSS, and basic JavaScript for technical optimization.
- Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Familiarity with decentralized storage protocols (IPFS) and blockchain infrastructure is highly preferred.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.