Job Description
Join our dynamic marketing team at Innovate Solutions Group, a leading corporate services provider in Raleigh's thriving business district. We're seeking a creative and detail-oriented Part-Time Marketing Coordinator to support our brand growth initiatives. This flexible 25-hour/week role offers the perfect blend of professional development and work-life balance. You'll collaborate with cross-functional teams to execute compelling campaigns while leveraging Raleigh's vibrant tech and innovation ecosystem. Our modern downtown office provides an inspiring environment for motivated professionals seeking impactful part-time opportunities in corporate America.
Responsibilities
- Develop and implement multi-channel marketing campaigns across digital and traditional platforms
- Manage social media content calendars and engagement strategies for B2B audiences
- Analyze campaign performance metrics and optimize ROI through data-driven insights
- Create compelling marketing collateral including whitepapers, case studies, and email newsletters
- Coordinate with design teams to ensure brand consistency across all materials
- Support market research initiatives and competitive analysis for corporate clients
- Collaborate with sales teams to develop targeted lead-generation strategies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of marketing experience with emphasis on B2B campaigns
- Proficiency in marketing automation tools (HubSpot, Marketo) and Google Analytics
- Exceptional written and verbal communication skills
- Strong project management abilities with attention to detail
- Experience with SEO/SEM best practices and content marketing
- Ability to work independently while thriving in collaborative environments
- Portfolio demonstrating successful marketing campaigns preferred