Job Description
Apex Digital Solutions is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will bridge the gap between technical engineering and creative marketing, driving significant traffic growth and improving conversion rates across our enterprise SaaS platform.
We are looking for a data-driven strategist who thrives on optimizing the digital landscape. You will own our SEO roadmap, working closely with cross-functional teams to ensure our brand dominates the search results.
Responsibilities
- Execute comprehensive technical SEO audits to identify and rectify site architecture and crawlability issues.
- Develop and implement data-driven content strategies based on in-depth keyword research and competitor analysis.
- Optimize on-page elements, including title tags, meta descriptions, headers, and internal linking structures.
- Monitor performance metrics using Google Analytics 4 and Search Console to report on ROI and KPIs.
- Collaborate with the development team to ensure site speed, mobile responsiveness, and schema markup are optimized.
- Stay ahead of industry trends and Google algorithm updates to maintain our competitive edge.
Qualifications
- Minimum of 5 years of proven experience in SEO, with a focus on technical SEO and content strategy.
- Proficiency in SEO tools such as Ahrefs, SEMrush, or Moz.
- Strong analytical skills with the ability to interpret complex data sets and make actionable recommendations.
- Familiarity with HTML, CSS, and basic JavaScript for technical implementation.
- Excellent written and verbal communication skills to articulate SEO strategy to stakeholders.
- Bachelor’s degree in Marketing, Computer Science, or a related field is preferred.