Job Description
We are looking for a Senior SEO Specialist to lead our organic growth initiatives and drive high-value traffic to our flagship platform. In this pivotal role, you will not just execute standard SEO tasks; you will architect a future-proof digital strategy that aligns with our business goals.
At Apex Digital Systems, we value data-driven decisions and technical excellence. You will work closely with our engineering and content teams to optimize site architecture, improve crawlability, and enhance user experience to maximize conversion rates.
Responsibilities
- Conduct comprehensive technical SEO audits and implement remediation strategies to improve site health and Core Web Vitals scores.
- Lead keyword research and competitor analysis to identify high-value opportunities and content gaps.
- Oversee the on-page optimization strategy, ensuring all content is aligned with search intent and best practices.
- Develop and execute a robust link-building strategy to increase domain authority and referral traffic.
- Analyze organic traffic trends and performance metrics using Google Analytics 4 and Search Console to report on ROI and KPIs.
- Collaborate with cross-functional teams to integrate SEO best practices into product development and marketing campaigns.
Qualifications
- 5+ years of professional experience in SEO, with a proven track record of increasing organic traffic and rankings.
- Deep understanding of technical SEO concepts, including site architecture, schema markup, and site speed optimization.
- Expert proficiency in Google Analytics 4, Google Search Console, and major SEO tools such as SEMrush, Ahrefs, or Moz.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent communication skills and the ability to present technical concepts to non-technical stakeholders.