Job Description
The Role: Apex Innovations is seeking a strategic and data-driven Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will own the search visibility of our flagship products, bridging the gap between technical engineering and high-impact content strategy. You will be responsible for scaling our organic traffic and establishing our brand as a market leader in the digital space.
Key Highlights:
- Lead a comprehensive SEO strategy aligned with business goals.
- Optimize web architecture for maximum crawlability and indexation.
- Analyze complex datasets to uncover growth opportunities.
Responsibilities
- Execute and manage enterprise-level technical SEO audits, identifying and resolving issues that hinder search engine performance.
- Develop and implement data-backed keyword strategies targeting high-intent commercial queries.
- Collaborate closely with the engineering team to optimize Core Web Vitals and site speed.
- Lead content strategy initiatives to ensure alignment with search intent and topical authority.
- Monitor algorithm updates and competitor movements to proactively adjust our roadmap.
- Oversee link-building campaigns to improve domain authority and referral traffic.
- Produce monthly performance reports and actionable insights for stakeholders.
Qualifications
- 5+ years of proven success in SEO, with a focus on technical SEO and analytics.
- Strong command of HTML, CSS, and basic JavaScript for on-page optimization.
- Expert proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
- Experience with Google Analytics 4 (GA4) and BigQuery for advanced data analysis.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Strong understanding of user experience (UX) principles and conversion rate optimization (CRO).
- Bachelor’s degree in Marketing, Computer Science, or a related field.